Project Details
Entrepreneurial
3 months on Discovery & Design
6 months in Development
Conducted user research, designed and prototyped
Sketch, Invision, Front-End Prototypes
Me, another UX designer and software developer manager
Increase motivation and reduce turnover among leasing agents by gamifying key workflows and performance goals.
Problem
High agent turnover and low motivation in a repetitive, task-heavy environment
Agents lacked visibility into performance and felt disconnected from recognition or incentives.
Research & Discovery
Conducted interviews with leasing agents to understand daily pain points, motivators, and reward preferences.
Inspired by other successful gamification strategies from other industries (e.g., Audible’s badge system).
Key insight: agents were more motivated by recognition and meaningful progress than by abstract game mechanics alone.
Design Solution
Core Features:
Agent Dashboard:
View stats, leaderboard, & progress.
Monthly challenges and public leaderboards to encourage friendly competition.
Badges for achievements and milestones.
Clearly view metrics and how to achieve your goals
Marketplace Agent Side:
Redeemable points system with real-world rewards (e.g., gift cards, gaming consoles).
Marketplace Admin Side:
Adding and redeeming rewards
Manager Interface:
Manager for viewing performance tracking & reward distribution
Point Sandbox:
Simulated test environment for refining reward structures and validating point logic.
TV Displays:
Office screens showed real-time leaderboards and achievements to drive visibility and engagement.
System was embraced and used actively for several years.
Challenges
Initial assumptions about motivation needed refining (e.g. only points and badges).
Overbuilt early versions before thoroughly testing engagement drivers.
Learned to prototype earlier and test multiple reward systems before committing.
Needed a long-term plan for ownership and iteration.
Lessons Learned
User Motivation Is Nuanced:
Recognition and meaningful progress often outweigh material rewards.
Prototype Early:
Gamification systems should be validated with tests and performance metrics.Plan for Longevity:
Without long-term ownership, even well-designed systems can fade.
